We had 1,200 leads a month and our reps were calling them in the order they arrived. After Ai Lead Clarity scored the list, reps started with the top 20% and our close rate jumped from 8% to 14% in the first quarter. The model picked up signals we never thought to track, like how quickly a prospect opened our pricing page after the first email.
What clients say about our Artificial Intelligence services
Real feedback from businesses that use our lead scoring, pipeline analytics and outreach automation. We asked permission before publishing every quote.
Client testimonials
Six recent reviews from companies across different industries and team sizes.
The pipeline dashboard changed our Monday meetings. Instead of guessing which deals would close this month, we could see a probability next to each one. Our forecast accuracy went from roughly 60% to 88%. The team trusts the numbers now, which means fewer end-of-month surprises for finance.
Integration with Pipedrive took three days. I expected weeks. The only reason I give four stars instead of five is that the initial model undervalued referral leads, but the team caught it during the validation workshop and fixed it before go-live. Honest and responsive throughout.
We run a B2B SaaS with a long sales cycle, sometimes four months from demo to close. The scoring model helped us identify which trial users were likely to convert before their trial ended, so we could offer a personalised onboarding call at the right moment. Trial-to-paid conversion rose 22% over six months.
The outreach sequences are genuinely good. Each email references the prospect's industry and recent company news. Our reply rate on cold outreach went from 3% to 11%. I was sceptical about AI-written emails, but the tone matched our brand voice after a single round of feedback.
We switched from a US-based lead scoring vendor that charged three times as much and required a six-month implementation. Ai Lead Clarity had us live in under three weeks. Support is responsive, the quarterly strategy calls are genuinely useful, and the pricing is straightforward. No regrets.
Case study: Bridgeway Logistics
A closer look at how lead scoring transformed a mid-size logistics company's sales operation.
The challenge
Bridgeway receives around 1,200 inbound quote requests every month from their website and partner referrals. Before working with us, leads were distributed to sales reps in a round-robin. Reps spent equal time on a £2,000 parcel contract and a £200,000 fleet deal. High-value prospects sometimes waited two days for a callback.
What we built
A scoring model trained on 18 months of CRM data (4,600 closed deals). The model uses seven features: estimated annual shipping volume, company employee count, industry vertical, source channel, number of quote-form fields completed, time of day the form was submitted, and whether the prospect visited the fleet services page. Scores range from 0 to 100.
The results after six months
The sales team now calls leads scored above 70 within one hour. Leads below 30 receive an automated nurture sequence instead. Rachel Dunn, head of sales, estimates the team saves roughly 15 hours a week that used to go toward unqualified calls.
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